How to use Color Psychology for your Business?
Web Designer & Brand Consultant
What is Color Psychology anyway?
Basically, color psychology is the study of how we interpret and react to certain colors.
There are some differences between cultures and individuals, but taken from a broad perspective color psychology is a great way to hone in on the right hues that speak to the essence of your business and your desired audience.
What do each of the colors mean?
To help better understand the basic color meanings I’ve created a handy guide which gives an overview of the psychological undertones of each color and their common brand affiliations.
In addition to each of the color’s individual meanings, there are also the broader question of selecting “warm” or “cool” colors, or a mix of both.
Warm colors such as reds, pinks, oranges and yellows often denote openness, energy and vibrance.
Cool colors such as blues, greens and purples on the other hand are often more sophisticated, luxurious and calming.
By mixing a warm yellow and a cool blue ,for instance, you can create a lovely harmony and depending on the shades selected create an energetic yet luxurious brand or calm yet open one.
Colors also vary their meaning depending on the specific tone you have selected. A blue with a lot of white will create a soft, baby clue while a blue enriched with a lot of black will have an altogether mor eserious air.
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